Lynk & Co
Andreas Nilsson is the Vice President of Geely Design Sweden and one of the people behind Lynk & Co.
Thrilled by the once-in-a-lifetime opportunity to get to create a completely new car brand,Andreas accepted the post as Vice President of Geely Design Sweden three years ago. Little did he know just what an unpredictable, exciting journey he had embarked on. The Geely Design studio in Sweden is a place of opportunity and creativity, where demands can change fast, and expectations are sky high – challenging, but a great place for people who are open, curious and driven by passion.
When designing the Lynk & Co 01, Andreas and his team took inspiration from lifestyle, arts, culture, fashion, new tech, sociology and psychology. With their combined intuition and experience, they found the right expression for the car, capturing the cultural fusion of East and West. The team’s end goal was a car with personality, high quality, and with the right function and expression for the target customer’s lifestyle; the response when it launched was hugely positive.
Many challenges lie ahead for Andreas – one being the speed of development, another to provide steady leadership to a team working in an everchanging environment. Filled with new innovations and fast paced development, Andreas’s Lynk & Co journey continues.