Geely Design Barcelona

Our Barcelona studio is creating the next-generation taxis for London by keeping elements of the taxi’s original design while at the same time reinventing the icon by adding a large dose of creativity.

"It mustn’t look like a van, even though the package implies that would be the most sensible shape."
- David Ancona, Design Director London Taxi
"Variety is really important. Automotive design can get incestuous – you forget there’s a world out there facing design problems much more fundamental than what radius to put on an air vent."
- David Ancona